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Original Research

PBS. 2026; 16(1): 37-45


Online Shopping Addiction and Coping Styles in University Students

Ayşe Gül Kaya, Çiğdem Özdemir.



Abstract
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Objective: This descriptive study was conducted to evaluate the relationship between online shopping addiction and stress coping styles of university students.
Methods: The sample of the study consisted of 644 participants selected from the Health Services Vocational School students in X University. While collecting data, "Introductory Information Form", "Online Shopping Addiction Scale (OSAS)", and "Ways of Coping Scale (WOCS)" were used, and the data were collected by applying an online survey form to the participants.
Results: The total mean score of OSAS was found to be 38.21±11.78. The WOCS self-confident approach sub-dimension was determined as 13.23±4.48, the WOCS helpless approach 12.13±5.09, the WOCS optimistic approach 8.08±3.35, the WOCS seeking social support 6.45±2.19, and finally the WOCS submissive approach 6.39±3.41. A statistically significant correlation was found between participants' total scores and the WOCS sub-dimensions: a negative association with the self-confident approach (rs = -0.097, p = .010), positive with the helpless approach (rs = 0.198, p < .001) and the submissive approach (rs = 0.118, p = .003), and negative with the seeking social support approach (rs = -0.093, p = .018). It was determined that as the online shopping addiction level of the university students included in the study increased, the level of selfconfidence and social support-seeking approaches as a style of coping with stress decreased.
Conclusion: It is thought that the results of the research will guide university students to learn correct and effective strategies in coping with stress and will provide awareness of risk factors in online shopping addiction.

Key words: Keywords: Addiction, Shopping addiction, Stress, Student.  







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