Abstract

Background and Aims:
Cosmetic procedures are increasingly common worldwide, including in Saudi Arabia. Understanding public perceptions is crucial to guide healthcare professionals in addressing awareness and ethical concerns. This study aims to assess the knowledge, attitudes, and acceptance of cosmetic treatments among the Saudi population.

Methods:
A descriptive cross-sectional study was conducted using an online self-reported questionnaire. A total of 408 participants aged 18 and above were randomly selected from across Saudi Arabia.

Results:
Among respondents, 60.3% had considered undergoing cosmetic procedures. The most popular treatments were Botox (62.5%) and laser hair removal (61.8%). Women (69.2%) were significantly more likely than men (35.8%) to consider cosmetic treatments, with the highest interest observed in the 25–34 age group (67.6%). Overall, 40.9% had undergone at least one procedure, with laser hair removal being the most common (55.1%). Dissatisfaction with outcomes was reported by 45.8%, while 75.0% acknowledged associated risks. Ethical concerns were expressed by 23.0% of participants, and 85.8% believed cosmetic procedures are becoming more socially accepted.

Conclusion:
There is a growing interest in non-surgical cosmetic procedures among Saudis, particularly among young adults and women. Despite increased social acceptance, the high rate of dissatisfaction and ethical concerns underscores the need for better patient education and risk communication to support informed decision-making

Key words: Aesthetic, cosmetic, laser, procedures, stigma, Saudi Arabia, cross-sectional studies