This study examined the influence of compliance-gaining messages on patients intent to comply with physician requests in treating Type II diabetes. Using Barbara OKeefes research on message design logic, physician messages representing OKeefes three paradigms of language use were examined in short semi-structured patient interviews. Questions examined which approach resonated best with patients related to cultivating positive attitudes about compliance with treatment plans. Results show rhetorical messages are most valued because patients feel their humanity and worth as individuals is reinforced while simultaneously being able to treat their medical condition.
Key words: Key Words: message design, diabetes, patient compliance, health communication, clinical practice
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