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Review Article

JCR. 2020; 7(15): 1433-1439


MOBILE BANKING: A NEED FOR SUSTAINABLE GROWTH IN INDIA

Puneeta Sharma, Dr. Kavita Sharma, Dr. Sachin Sharma.

Abstract
This paper attempts to examine the genesis of Mobile Banking in respect of its indispensability
towards the economic stability and sustainability. Banking is considered to be the backbone of every industry and
without any technology no industry can grow. The researcher attempts to trace the growth of Banking particularly
Mobile Banking from existing literature review and reports of Internet And Mobile Association of India (IAMAI.)
For the purpose the literature from 2009 to 2019 has been explored available on websites and e-journals. Based on
the objectives identified are (i) To trace the growth of Mobile Banking in India. (ii) To identify the reasons for
sustainability provided by Mobile Banking in the Indian Economy. The findings of the study suggest that the advent
and availability of internet has showed the path of growth and development to internet users which indicate more
penetration of Mobile Banking in the Indian Economy. Further, financial institutions have motivated wireless and
portable technology among their clients for the choice to pay stress-free bills, to clear payments while jammed in
important work, to keep them updated related to their day-to-day affairs.

Key words: Mobile banking, Indian Economy, Sustainability



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