Home|Journals|Articles by Year|Audio Abstracts

Original Research

Nig. J. Basic Appl. Sci.. 2015; 23(2): 129-136

Consumer Preferences and Willingness To Pay for Conventional Cowpea Intrinsic Attributes Among Federal University Students in Zaria and Sokoto, Nigeria

M.I. Abubakar, Z. Amadou and T.G. Ashiko.


Consumer preferences for conventional cowpea characteristics using hedonic pricing have been well- studied, but these preferences are almost undocumented using conjoint analysis in discrete choice context. This study investigated the impact of educational level on consumersÂ’ preferences and willingness to pay for white, red, black and brown conventional cowpea attributes. A conjoint choice experiment (CCE) was used to design the survey conducted at the Ahmadu Bello University (ABU), Zaria and Usmanu Danfodiyo University (UDU), Sokoto in April/May, 2010. Conditional logit consistent with random utility theory was used to analyze the stated choice data. Results reveal that high protein content is a statistically significant (P

Key words: Consumer Preferences, Willingness to pay, Conjoint Choice Experiment, Stated Preference, Choice

Full-text options

Share this Article

Online Article Submission
• ejmanager.com

ejPort - eJManager.com
Refer & Earn
About BiblioMed
License Information
Terms & Conditions
Privacy Policy
Contact Us

The articles in Bibliomed are open access articles licensed under Creative Commons Attribution 4.0 International License (CC BY), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.