Background: Hyperpigmentation is a common concern that represents the sequelae of various dermatological disorders that could have a negative psychosocial impact on patients. Thereby, this study aimed to estimate the impact of social media on young people regarding seeking medical help and to evaluate the behavior in dealing with hyperpigmentation in Saudi Arabia.
Methodology: This study was a prospective, quantitative cross-sectional study conducted on a total of 317 participants including 19.9% males and 80.1% f emales, through a pre-tested questionnaire.
Results: The average age of the participants was 22.99± 5.89 years. The most common site on which the participants received medical information about skin pigmentation was Twitter (64.7%), followed by snap chat and Instagram. About 47.6% of participants had good health, while 30.6% had dermatological diseases. Most of the participants (68.5%) rarely read an article or news on skin pigmentation on social media and 62.1% of
them sometimes paid attention to the herbal mixture or related drugs in news, advertisements, or articles on social media.
Conclusion: The impact of social media on young people with hyperpigmentation regarding seeking medical help in Saudi Arabia was low, where most of them rarely read an article or news on skin pigmentation on social media.
Key words: Social media, hyperpigmentation, medical help, young adults, herbal mixture
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