Home|Journals Follow on Twitter| Subscribe to List

Directory for Medical Articles
 

Open Access

Original Article

Natl J Community Med. 2014; 5(2): 249-252


Social Networking Media: A Newer Approach to Increase Awareness Against Tobacco Chewing

Chirag Gajera, Shivangi Malaviya, Umang Patel, Neha Bavarva, Manan Patel, Shreyash Mehta.

Abstract
"Background: Facebook is the most famous social networking website with more than 1.6 billion active users. This study which involves active participation and evaluation of responses to see it’s usefulness in planning advertisement for fu-ture media campaigns and inter-vention using social networking sites.
Method: This was an intervention-al study, where intervention was done by providing health related message about tobacco chewing. The study was designed in two phases: 1) involvement phase 2) study phase
Result: Total 840 users “Liked” the page, and participated in the study. There were females (29.2%) and males (57.1%) from the age group of 15-25 years. The proportion of the participants who liked the page were from Gujarat 31% followed by Delhi 20% and Maharashtra 17%. The percentage of reach for images was 76.3% followed by 69.4% for status update , 54.5% for video, 47.1% for slogan and mes-sage and for web links 30.6%. Total 71% of the users had clicked for images, 35% of the users had clicked for video, 22% users had clicked for status update, 16% of the users had any clicked for slo-gan and messages and 12 % of the users had clicked for web links.
Conclusion: Facebook has been found highly effective in transmit-ting messages to health consumers, especially among the youngsters. So information regarding tobacco addiction and outcomes of tobacco chewing can be communicated effectively through Facebook through intense messages.

Key words: social networking, Facebook, youth, tobacco addiction, health campaign



Share this Article


Advertisement
American Journal of Preventive Medicine and Public Health

SUBMIT YOUR ARTICLE NOW


ScopeMed.com
BiblioMed Home
Follow ScopeMed on Twitter
Author Tools
eJPort Journal Hosting
About BiblioMed
License Information
Terms & Conditions
Privacy Policy
Contact Us

The articles in Bibliomed are open access articles licensed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (https://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.
ScopeMed is a Database Service for Scientific Publications. Copyright © ScopeMed® Information Services.