The subject field of the article reveals the mechanism of popularization of the peripheral theatre as an integrator of social and cultural integrity of Russian society, substantiates its place and role as an actual resource contributing to national consolidation and strengthening of spiritual security of Russia. At the same time, theater and theatrical creativity are reflected as "scenes of civil dispute", a historical cultural practice that is in demand by society, and which forms the aesthetic paradigm of a concrete epoch, society, and individual. It is substantiated that this paradigm of interpreting and understanding theatrical art harmoniously fits into a certain cultural horizon of society and the individual. In a broad sense, the mechanism of its popularization and propaganda, which we have developed and refined, allows us to more adequately study the specifics of cultural and civilizational, spiritual and mental orientations of Russia, actualized against the general background of the modernization movement in society and its culture.
Key words: culture, art, peripheral theatre, sociocultural integrity, Russian society, spiritual sphere, mechanisms of popularization, cultural practices.