This study examines the relationship of subsidy of dairy products on intake of milk and milk by
products. In this contest we also examined the protective effects of milk against fatal diseases,
the per day cost of intake for dairy products and determine current consumption level of milk in
different age groups.
STUDY PERIOD & DESIGN: The study was conducted during January to April 2013 at district
Hyderabad Sindh Pakistan. The sampling subject was youth age group 16-25 years and sample
size was 200. In this questionnaire base study primary and secondary data was collected.
RESULT: The results were concluded through Z test and categorical analysis. It is found out
that, due to high price about 70% youth is unable to consume milk and other dairy byproducts.
Therefore, they come across with numerous health issues such as low capacity of work, eye
sight problem, low body weight and height, having difficulty to take part in competitions like
marathon, body building, and athletics. Also, it is concluded that about 40% subsidies on milk
price may raised to 80% consumption level in youth.
Subsidy, Dairy Products, Youth Health and Youth Health Issues