Selecting university is a complex decision process that almost all high school students have to face. This moment is also an important part for the university since this process will determined the number of new student enrollment from a high school. There are several studies have been conducted using cognitive decision-making approach that take into accounts from the previous experiences. However, there are limited aspect from the emotional factor among the high school student. Therefore, this study aims to explore the emotional factors, that affect the high school students in Jakarta and Surrounding Areas, when selecting university choices. This study used the PANAS (Positive and Negative Scale) instrument to explore the emotion and deploy to the selected 105 respondents. In addition, there are open question that analyzed by NVIVO 10. The result in the first round revealed that all positive emotion appeared above 5 from scale 1 to 10 of the respond. The highest score found were interested, followed by alert, determined, proud, inspired, enthusiastic, attentive, excited, active and strong. While from negative emotion which has appeared were nervous as the highest followed by afraid, jittery, distressed, ashamed and scared. The second round the questioner was given to 32 respondents after they got stimulus from the presentation of university program. The result demonstrated score increase at positive emotion scale and score decrease at negative emotion. In the closed question the distinctive was shown at active emotion from 664 to 706, while in the open question the particular words increase, from 9 to 61. Therefore, it concluded that the stimulus could increase the positive emotion in contrary decrease the negative emotion.
Key words: PANAS Scale, Positive Emotion and Negative Emotion, High School Student