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Marketing Structure of Small Ruminants in Kashmir Region of Jammu and Kashmir State of India

Mohd Hussain Malik, Sanjay Kumar, Khalid Hussain.

Study was conducted in Kashmir region of Jammu and Kashmir under Pulwama, Anantnag, Baramula, Budgam and Ganderbal districts among 200 farmers to study the marketing structure in the region. Majority of the small ruminants (36.93%) were channeled through the channel-III i.e. Farmer-Retailer, followed by channel-IV i.e. Farmer-Consumer (34.69%), then through channel-I i.e. Farmer-Farmer (24.66%) and then through channel-II i.e. Farmer-Middleman-Farmer (3.70%). But 62.85% of the female animals were transacted through channel- III. Through channel-II, the share of marketing cost (14.86%) in buyer’s rupee was highest among the four channels found in the study area and channel-1 was considered as the most efficient marketing channel having the marketing efficiency of 24.80%. Price spread analysis was carried out for each channel, through channel-I, the producer farmer got the highest share of about 96.12% in the ultimate buyer’s rupee.

Key words: Small Ruminants, Marketing Channel, Marketing Efficiency, Price Spread

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