Home|Journals|Articles by Year|Audio Abstracts
 

Short Communication



Exploring the Utility of Social Marketing Techniques in Motivating People to Adopt Healthy Behavior

Saurabh RamBihariLal Shrivastava, Prateek Saurabh Shrivastava, Jegadeesh Ramasamy.




Abstract

Over the years across the globe, the lives of people have been significantly influenced by a wide range of diseases and morbidities. The approach of social marketing has been developed to encourage acceptance and voluntary uptake by the target population by assigning more responsibility to the health professionals. In the health sector, social marketing consists of four key components - product, place, price and promotion. However, utility of social marketing is not universal owing to the presence of multiple challenges and constraints. In conclusion, the approach of social marketing can play a significant role in motivating people to adopt healthy behavior, provided both policy makers and community stakeholders are involved in the planning & implementation phase.

Key words: Social marketing, health, policy makers






Full-text options


Share this Article


Online Article Submission
• ejmanager.com




ejPort - eJManager.com
Refer & Earn
JournalList
About BiblioMed
License Information
Terms & Conditions
Privacy Policy
Contact Us

The articles in Bibliomed are open access articles licensed under Creative Commons Attribution 4.0 International License (CC BY), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.