Amidst the global COVID-19 pandemic caused by SARS-CoV-2, social distancing emerges as a crucial strategy for reducing risks. This study delves into how communities are embracing social distancing norms, shedding light on people's intentions during this critical time. Data is collected from 214 adult customers using a standardized instrument and evaluated via Structural Equation Modelling. The findings reveal that attitude, subjective norms, and perceived behavioural control significantly and positively influence public intentions towards adherence to social distancing norms. Implications for health sector and policymakers have been rendered at the end of this study.
Key words: Attitude, Subjective Norms, Perceived Behavioural Control, Covid-19, Social Distancing Norms, Intentions.
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