With huge development in technology, the usage of Digital Marketing, Social Media Marketing and Search Engine Marketing gets increased. Digital Marketing is employed by the marketers to encourage the goods and services to the marketplace. Digital Marketing is an essential one for increasing the sale of goods and services. The principle of the digital marketing is concerned with the consumers and allows the customers to interact with product by virtue of digital media. The main intention of the research is to study the impact and merits of the Digital Marketing for both marketers and consumers. In addition, it studied the importance and impact of the Digital Marketing with influence on consumer buying behavior. The research is carried out based on structured questionnaire for primary data and the sample size considered is 500 respondents.
Key words: Digital Marketing, Social Media Marketing, Search Engine Marketing, consumer, product, behavior.
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