Abstract

The purpose of this study was to analyze the influence of Servant leadership, Digital leadership and Green Leadership toward Market Performance in the Indonesian Pharmaceutical Industry. This research method is a quantitative method with data processing tools using the SmartPLS version 3.0 program. The research data were obtained from an online electronic questionnaire distributed online using a snowball sampling system. The respondents of this study were 180 sales managers in pharmaceutical companies. The results of data analysis show that Servant leadership, Digital leadership and Green Leadership significantly influence Market Performance in the Indonesian Pharmaceutical Industry. The novelty of this study is the first leadership research model with servant, digital and green variables on market performance in the pharmaceutical industry.

Key words: Servant Leadership, Digital Leadership, Green Leadership, Performance, Pharmaceutical Industry