Abstract

The show is the very first example of this kind of sales promotion system. The goal of the exhibition is to provide consumers a chance to try out the product and compare it to other brands in the same category at the same time. Analysis of Exhibits' Functions in Various Advertising Contexts Agri-inputs product and service promotion and advertising relies heavily on exhibitions and live demonstrations, presentations. However, a change is necessary to the current style of agricultural fairs. Farmer discourse and engagement can take place in even the most inaccessible areas thanks to mobile and portable display devices.

Key words: Agricultural Exhibitions, Exhibitions, Indian, promotion and fairs.