Home|Journals|Articles by Year|Audio Abstracts
 

Research Article

EEO. 2021; 20(5): 8802-8814


Investigate How And Why Consumers Make Purchase Decisions That Intensely Influence The Process Of Advertising

DR. MANDAKINI SHARMA.




Abstract

The goal of advertising is to persuade a target audience to take some kind of action, such as making a purchase or reading more about a certain topic. Using data from 300 consumers, this research examines the connection between the independent variables of environmental reaction and emotional response and the attitudes and behaviors associated with consumer purchasing decisions. Yes, consumers give their money to the companies they feel a personal connection to. This research provides fresh information on consumer purchasing patterns in various cities' local marketplaces in Jaunpur.

Key words: Communication, Consumer, Decision, Influencing, Purchase.






Full-text options


Share this Article


Online Article Submission
• ejmanager.com




ejPort - eJManager.com
Refer & Earn
JournalList
About BiblioMed
License Information
Terms & Conditions
Privacy Policy
Contact Us

The articles in Bibliomed are open access articles licensed under Creative Commons Attribution 4.0 International License (CC BY), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.