Home|Journals|Articles by Year|Audio Abstracts

Research Article

EEO. 2021; 20(6): 4937-4943

A Study On Marketing Issues In Online Games

Dr. Ashwini Kshirsagar, Bhoomi Ahuja, Jintendra Singh, Ekta Swarnakar, Rajesh Sabbani, Mohd. Zakir Farooqui.


One result of shifts in the style and pattern of leisure consumption by society is the playing ofmore electronic games. As the market in online games grows, major challenges andopportunities arise for academics and industry to explore this area of research, and forpolicymakers to protect society from the potential harmful effects of gaming. This paperprovides an overview of the game industry and briefly addresses three major marketing issuesin online games: the new development of advertising model, hedonic consumption and nontarget market effects of game advertisements. This paper is intended to provide a foreword tohe online game throughmarketing perspective and propose recommendations for conductingresearch on online game.

Key words: Marketing Issue for Online Games.

Full-text options

Share this Article

Online Article Submission
• ejmanager.com

ejPort - eJManager.com
Refer & Earn
About BiblioMed
License Information
Terms & Conditions
Privacy Policy
Contact Us

The articles in Bibliomed are open access articles licensed under Creative Commons Attribution 4.0 International License (CC BY), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.