After 1980, Turkish economy had a development in accordance with a very fast capital accumulation regime that overturned social dynamics. In this period, while leaving the traditional economic growth perspective which was framed from the beginning of foundation of the government and by the concepts such as modernization, statetism, cooperativism, industrialization, a new growing model, which isbelieved to be evoked by the integration-concentration of national capital and international finance capital, has been put into practice. 1980s and 90s Turkey, lived privatization, liberalization, deregulation, localization experiences, had condemned an environment dominated by consumption, heavy individualization, poverty and depolitization. Neo-liberal ideology, putting forward triviality of national economic political-cultural accumulations in the presence of multinational capital, stresses the necessity of the individuals focusing on consumption and uses consumption centric life style as a basic instrument. In the scope of this study, the damage of consumption hegemony on the social accumulation coming from the past and subversive results of it relating to the future will criticized again.
Key words: Neo-liberal Paradigm, Consumption, Individualism, Poverty, Class Consciousness. Article Language: EnglishTurkish
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