The present study tackles ergonomics of designing mental and stereotyped images as a source for guiding the behaviour of individuals. Ergonomics is a science that is concerned with the engineering of things, which is an important concept in designing mental and stereotyped images. The present study also tackles the scientific foundations and starting points for these concepts and the effectiveness of their role in framing and directing the behaviour of the individual within society. The research problem of the present study is represented in the following question; To what extent can the concept of ergonomics contribute to the design of mental and stereotyped images in order to direct the behaviour of individuals?
The present study is divided into three sections. Section one represents the methodology of the present study. Section two presents the theoretical framework, which in turn includes four subsections. It sheds light on the design and the mental and stereotyped image. This section is concluded with the indicators of the theoretical framework. Section three embodies the research procedures, results, conclusions, and references.
Key words: Ergonomics, Mental Images, Stereotyped Images, Design.
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