Abstract

The passenger car market in India has been rapidly growing in recent years, with various factors affecting buying behavior in different regions. This research paper aims to analyze the buying behavior for passenger cars in different regions of India. A survey was conducted among 500 respondents across 5 different regions to understand the factors influencing their purchasing decisions. The findings suggest that demographic factors, such as age and income, play a significant role in buying behavior. Additionally, brand reputation, fuel efficiency, and after-sales services are also key factors in the decision-making process. The paper concludes by providing recommendations for car manufacturers to better understand and target consumers in different regions of India.

Key words: Buying behavior, Passenger cars, India, Demographic factors, Brand reputation, Fuel efficiency, After-sales services.