The Indian automobile industry has been one of the fastest-growing industries in the world over the past decade. Passenger cars have played a vital role in this growth. However, buying behaviour for passenger cars can vary significantly depending on factors such as region, culture, and economic conditions. In this study, we aimed to examine the buying behaviour of passenger cars in different regions of India, with a focus on the factors that influence consumer decision-making. The study is based on data collected from a survey of 1000 car buyers across the country. The results suggest that there are significant differences in buying behaviour among consumers in different regions of India. The study also highlights the importance of factors such as brand image, fuel efficiency, price, and after-sales services in influencing the buying behaviour of consumers in the Indian automobile market.
Key words: Buying behaviour, passenger cars, regions, India, brand image, fuel efficiency, price, after-sales services.
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