Abstract
Ayurveda and allied health care practices jointly called as Ayush have a deep ethnic, cultural and contextual relevance to India. For their uninterrupted succession through centuries and their naturally spurted support system representing masses, these are found to be capable of being transformed into a well perceived, systematic, scientific, dependable and patient friendly forms of medical interventions which are ought to be accessible , affordable and available , a quest desperately sought in Indian health care delivery scenario.
This is however unanimously perceived that Ayurveda and other indigenous systems of medicine in India are actually performing well below their potential performance levels. To make an honest analysis to delineate the causes of this underperformances aiming to suggest pragmatically the remedies effective to get over we have done a SWOT analysis upon Ayush. This article reveals few very important strengths, weaknesses, opportunities and threats relevant to the field of Ayush not only in its present context but also to its future prospects and perspectives.
Key words: SWOT Analysis, Ayush, Traditional Health Care
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