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Research Article

EEO. 2021; 20(1): 4857-4866

A Study On Post Purchase Behaviour With Reference To Chillers

V.Anbazhagan, Prof. AROSHA ADIKARAM, Priyadarshini L.


This Research identifies the purchase Criteria when choosing a particular Air conditioner or Chiller and also understanding the Customers needs and how to meet the demands. The study mainly focuses on the Post Purchase satisfaction & dissatisfaction of the buyer.Analyzing the different constraints in Erection and commissioning and to provide solutions to overcome it. The findings, research and models developed in the study are restricted in applicability to Market scenario in Chennai only. The purpose of this study is to suggest the development noticed in the Industrial air conditioner Market in India. It is intended as an introductory and illustrative empirical study on the various challenges encountered in execution of a project and providing opportunities for future growth along with thoroughunderstanding of the customers need.

Key words: Chiller , Customer, Post Purchase

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