Newspaper is a publication that appears regularly and frequently. It carries news about a wide variety of current events. The newspaper publishers have an overall control by its business and news operations. The newspaper plays a key role to awaken the readers to acknowledge their rights and form their opinions towards civil and political rights, social and economic rights and its violations The Times of India, covering the years from 1848-2021, to be made available in the proquesthistorical newspaper digital collection. The analysis adopts the contextual constructivism function of the mass media.
To understand the existing preference of the customer feedback from existing customers is done. It helps to know the consumer preference towards Times of India.
Key words: customer perception, involvement towards newspaper, customer feedback, etc.
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