There are a set of lessons to be learned from the COVID-19 crisis, and one of them is to always
recognize the importance and necessity of distance education DE, on the long run not just
during crises. The Previous studies since the outbreak of this crisis focused on the damages
and negative aspects of that epidemic, so a significant research gap has emerged represented
in the need to explore the positive aspects of this crisis. Therefore, this paper aims to
measure the impact of perceived value PV of DE on marketing-students' satisfaction,
according to gender and education level. The current study used an online survey built on
Google Form; and data were collected electronically from 2348 participants. The research
instrument based on two major components; published items previously and suggested. The
collected data were analyzed on SPSS, and the multiple regression model was used in this
study to explore the key factors impacting on marketing-studentsÂ’ overall-satisfaction OS
with DE. The paper provides a set of results and recommendations that support academics
and practitioners in teaching and learning marketing courses, at distance. Moreover, the
study provides contributions that may help in better understanding of key factors affecting
the OS of stakeholders with DE. The article proposes variety future ideas ofresearch to
explore other lessons learned from this crisis, and the additional advantages of this
educational manner on other disciplines.
Key words: Teaching and learning, distance education, marketing, perceived value, satisfaction
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