The study illustrates the influence of service quality and customer satisfaction on banking sector. A vivid description of service quality and customer satisfaction is described to present the significance of the study. The study is developed with the help of secondary qualitative data. All that information and data collected are based on journals and articles. The data presented in developing this research study is critically analysed to explain the importance of the topic of research. Every detail is provided with respect service quality and customer satisfaction on banking sector with valid data and information. The researchers have developed the study in accordance with factual knowledge and theories that provide further illustration of the topic. All the information presents the importance of service quality and customer satisfaction on banking sector.
Key words: Service quality, SERVQUAL, customer satisfaction, banking sector, customer loyalty
|
