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Research Article

JCR. 2020; 7(15): 4508-4520


The influence of sharing economy in the Romanian tourism. Case study about Airbnb

Cristian Bogdan Onete, Sonia Budz, Sandra Diana Chi& 539;a, Vanesa M& 259;d& 259;lina Vargas.

Abstract
At this moment in time, the technology and the internet are imperative elements for all individuals
globally, being used frequently in order to improve and ease people’s lives. The evolution of technology in all
fields led to the materialization of new and innovative business types and economic branches, as the sharing
economy or collaborative economy. These innovative branches assist towards the expansion of the digital
infrastructure, which enables a better correspondence between consumers, providers and all stakeholders,
enhancing the quality of products or services in general.
The aim of this research is to find out to what degree the sharing economy, respectively Airbnb, influences the
Romanian tourism industry, with regards to transparency, accommodation, correctness, prices, entrepreneurship
and future trends. The character of this socio-economic system stimulates the emergence of new entrepreneurs.
The paper presents a case study on the Airbnb business model. The methodological part of this research contains
an analysis of the impact of the sharing economy in the Romanian tourism. To check this aspect, statistical data
published by EUROSTAT and the National Institute of Statistics in Romania was collected and the responses of a
questionnaire that has a quantitative pattern were analyzed. The questionnaire has been shared on Facebook,
LinkedIn and WhatsApp Romanian groups.
Airbnb is one of the pioneers in tourism, facilitator of the apparition of the sharing economy, by being implicated
in the economic transition.
This information is valuable for all stakeholders implicated in the Romanian tourism domain, to refine their
business strategies in terms of quality with regards to their services, in order to result expansion of this industry on
a national level. Digital infrastructure and cooperation could be strong assets for Romania as regards to tourism.

Key words: Tourism; sharing economy; quality; business.



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