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Research Article

JCR. 2020; 7(15): 3916-3922

Impact Of Covid 19 On Fmcg Sector

Vikas Kumar Singh, Dr. Sanjay Pawar, Lohit Shekam, Vishal Dutt.

Huminity has faced many challenges from very beginning, but the challenges due to COVID-19 are different
and the impact of these challenges have come at us in very different way. But the positive thing is that the
maximum of the huminaty has come out of this epidemic. This COVID-19 crises has disturbed our lifestyle but
it is not wrong to say that this disruption opens up most scopes for newer opportunities for us. In this study we
focused on the good and bad impacts of this epidemic on the FMCG Sector. The changes that have come about
due to COVID-19, are explained in this paper. Such as price being stable, giving more importance to local
production, large scale adoption of cashless payment etc. are described in this study. Models of CPG and FMCG
have also been described and what the business industry has benefited from in both models is also explained in
this study. The role of the DCT (Direct to Customer) in FMCG Sector, is also explained through these models.

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