It was the difficult and the different situation during the lockdown all over the world, but from the many studies
it was found that there has been an authoritative flood in Indians taking new members of different substance
gushing administrations and as indicated by another overview that came out, more than 75 percent of Indians
have bought new memberships for over-the-top (OTT) stages during the lockdown time frame. According to
Jasal Shah, Managing Director & CEO the study from statistical surveying and investigation firm Velocity MR
with a little sample size of 3,000 respondents found that 73 % individuals expressed viewing Hotstar and
YouTube, while Amazon Prime and Netflix saw an expansion in membership with 67% and 65%, separately.
"OTT is the path ahead with portable turning into the be everything, anyway brands and advertisers can't limit
the DTH. With over 40% despite everything favoring DTH, itís still far to interface with the Other India and that
is the thing that presents a chance and market for organizations to tap on. Proceeding, we expect OTT to get
extra offer however DTH will keep on staying pertinent. There will be division going ahead; age familiar with
DTH will proceed with that whereas the generation Z will be adjusted to OTT," Arun Gupta, CEO and author
MoMAGIC Technologies, said. So this paper tries to explore the generation Z preferences, usage patterns, and
factors influencing OTT (Over the Top) subscription. The finding of the study will help the company to
expand/explore/retain / Customize the services after the post lockdown.
OTT, Generation Z and Lockdown Period.
Passive social media use and psychological well-being during the COVID-19 pandemic: The role of social comparison and emotion regulation.
Yue Z, Zhang R, Xiao J
Computers in human behavior. 2022; 127(): 107050
Biovalue in Human Brain Banking: Applications and Challenges for Research in Neurodegenerative Diseases.
Methods in molecular biology (Clifton, N.J.). 2022; 2389(): 209-220
Using the Health Belief Model to examine travelers' willingness to vaccinate and support for vaccination requirements prior to travel.
Suess C, Maddock J, Dogru T, Mody M, Lee S
Tourism management. 2022; 88(): 104405
Exploring the Alzheimer's disease neuroepigenome: recent advances and future trends.
Zhang H, Elefant F
Neural regeneration research. 2022; 17(2): 325-327
Environmental stocks, CEO health risk and COVID-19.
Fern√°ndez-M√©ndez C, Pathan S
Research in international business and finance. 2022; 59(): 101509