Investment is an economic movement which helps to generates capital requirements for the
economic growth of various sectors. Options for investments are increased because involvement of more and
more financial companies and banks. As the number of investment and saving companies are increasing, so,
they are also offering products, terms and conditions of investment etc. to make investment and saving simpler.
Rural investors are having less awareness regarding different type of investment avenues as well as rules besides
regulations for investments. Even if the increasing income levels of people as well as economic growth of the
country, still the investments pace of rural investors are slow. This research tried to examine the awareness of
rural investors regarding different investment alternatives, their preferences as well as thoughts on investments
for their future requirements. Samples of 360 respondents have been selected from four villages from Barang
block of Cuttack district, Odisha, India. ANOVA and Garrett Ranking method used to analyse. The findings
show that there was no significant difference in awareness level of rural investor’s gender in addition to their
educational qualifications. Study also shows that Bank deposits, gold as well as jewelry, real estate are popular
investment avenues for majority of the rural investors.
Investment Avenues, Rural Investors, Savings and Investment, Investment Decisions awareness level
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