Because of the increasingly cutthroat nature of today's business world, education has not only emerged as a significant sector and an essential requirement of life, but it is also an investment that parents make on behalf of their offspring. When it comes to luring and keeping students who are interested in pursuing higher education, the quality of the education offered is an essential component that must be taken into account in both the public and the private sectors. This research aims to examine the effect of a range of high-quality services on the levels of student satisfaction in a major area of the Indian state of Punjab, where higher education institutions are prevalent. This study investigates both public and private sector institutions. Data were collected from 165 business students in India's Punjab region who were enrolled in a master's or graduate degree program at a provincially accredited university. The sample contained almost equal numbers of male and female students. The majority of the students are happy with the resources available for continuing education and attending classes and strong communication skills and content with their studies while most of the students are dissatisfied with their relationship with their teachers and the idea of mid-term examination.
Key words: TQM, performance, Education, Student
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