Due to the boom in global trade, the halal industry is developing and becoming an important market locally and internationally. With the increasing population of Muslims, the demand for halal products is increasing all over the world. Halal is becoming a global mark increasing quality assurance. Despite the development of the halal industry, some issues and challenges of halal are significantly affecting the national and international markets like lack of government support, the abundance of halal standards, operational inefficiency, certification expenditure, lack of competence of halal auditors, supply chain management, market competitiveness, the uncertainty of the substances used in halal products, and others. The role of the government of any country in the halal industry is very important. In some countries, the government does not support halal, while in some countries with Muslim in majority, halal certification is not obligatory, it is generally believed that all products will be halal. Halal awareness campaigns can reduce these problems. Different standards of halal are followed in various countries, and a unified halal standard could not be agreed upon, which is the biggest challenge in the halal industry for imports and exports. Easy process of accreditation and certification, support for small industries and globally uniform halal standards are need of the day.
Key words: International Market, Halal Industry, Halal Standard, Halal Certification