The income of the famers has decreased drastically over the past years as they do not have the proper channel for marketing their produce. This has also proved to be the factor that favors the landlords and money lenders to gain possession over their agricultural products at a very low cost and obtain a large profit from it. This also reflects the inability of farmers to obtain the righteous profit from their produce. The main aim of our project is to organizing and uniting the farmers under one umbrella, to reduce the unbalanced accumulation of the profit from perishable farm produces for the traders and the sellers and help maximise the income level of the farmers by self marketing. This system has been implemented by considering the entire supply-demand eco system and It also helps avoid product wastage.
Key words: Marketing, Direct Selling, Direct Marketing, E-business, E-commerce, Self Marketing
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