Home|Journals|Articles by Year

Directory for Medical Articles
 

Review Article

SRP. 2020; 11(1): 1064-1072


Role Attitudes, Subjective Norms and Perceived Behavior Control in Customers’ Purchase Intention

Mohd Shukri Ab Yajid, Sakinah mohd shukri, S.M. Ferdous Azam.


Abstract

The aim related to the current literature is to examine the role of perceived behaviour control, subject norms and attitude on the purchase intension of the customers in Malaysia. Data were gathered from the customer relation manager of the companies and SPSS employed to test the hypotheses. The results show that positive nexus among the perceived behaviour control and purchase intension, subject norms and purchase intension and attitude and purchase intension.

Key words: perceived behavior control, subject norms, attitude, purchase intentions, customer.






Full-text options


Share this Article



Online Article Submission
• ejmanager.com







eJManager.com
Review(er)s Central
About BiblioMed
License Information
Terms & Conditions
Privacy Policy
Contact Us

The articles in Bibliomed are open access articles licensed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (https://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.