In this essay, the connection between the independent factors environmental reaction and emotional response—i.e., consumer purchasing behavior—is examined. By using 200 replies from twin cities in Pakistan, this study examines the connections between the relevant factors. The study's findings indicate a moderate link between the dependent and independent variables. It demonstrates that consumers buy the brands to which they are personally connected. New findings in the area of customer response to buying behaviour are reported in this study.
Key words: Effective Advertising On Consumer Purchasing Decisions, Emotional Response, Consumer Purchasing Behavior, Behaviour Are Reported
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