Abstract

This research is a comparative analysis of Pakistani Urdu and Punjabi films regarding the representation of female lead in both types of films from 2014-2018. It discusses the difference between portrayal of heroine in Urdu and Punjabi films in terms of their cinematic representation. The study uses Framing theory by Goffman that tells how media portrays certain issues in a certain way. The research finds that there is a significant difference between the portrayal of women in Urdu and Punjabi films particularly when it comes to partial nudity, sexualization of body parts, emotionality and as caretaker which is more in Punjabi films.

Key words: Pakistani Films, Female, Lead, Representation, Framing Analysis