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Research Article

JCR. 2020; 7(12): 2800-2805


CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPACT ON EMPLOYEE ENGAGEMENT IN IT ORGANIZATIONS, CHENNAI

Sindhuja @ Chitra S, Dr. S. Pannerselvam.

Abstract
Global business competition have mandated for companies to take several initiatives in order to effect improvement in the
performance of their organizations. Companies are taking several new management measures and initiatives like Employee
Engagement (EE) programmes, Corporate Social Responsibility (CSR) initiatives etc., to improve their performances, results
and bottom line profits, these initiatives arm the companies with well planned measures to gain competitive edge in
performance and improving the measurable benefits for the organizations. Initiatives like employee engagement are planned
measures to build employee alignment and commitment which enhances the employees’ contribution towards their workroles and organizational responsibilities. The growing advancement of awareness, knowledge and skills in rendering
corporate social responsibility highlights the manner in which CSR can influence organizational and employee’s well-being.
This study concentrates on the impact of Corporate social Responsibility on Employee Engagement in IT Organizations. In
this study a sample of 161 IT professionals engaged in CSR activities in their company were selected. It is found that the
reliability of this study is 84.1%. The results indicate that CSR en route for society is the very important activity of the CSR
and it predicts Employee Engagement more.

Key words: IT companies, CSR activities, Employee Engagement



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