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Research Article

JCR. 2020; 7(16): 137-145


AN EMPIRICAL STUDY OF INNOVATIVE IDEAS FOR WOMEN ENTREPRENEURSHIP DEVELOPMENT IN SMALL SCALE INDUSTRIES AT TIRUPATTUR DISTRICT

Preethi Priya Malar A, Dr A Subanginidevi.

Abstract
In today’s digital era there are plenty of entrepreneurs are surfaced. In particular, women
entrepreneurs have showcased their multi-talents and skills towards start- up their own business.
They are concentrate much towards small scale industries like, handicrafts, beauty parlours,
running restaurants, etc. In this type of business required lesser investments, minimal risks, and in
particular no or low experience with minimum profits. Women entrepreneurship refers to starting
business by one woman or group of women’s. Now a day’s most of the women’s are thinking that
they do not want to seek employment rather than they want to offer employment for others. This
can be appreciated by all other business professionals. In order to run their business successfully
they required good inputs along with good ideas. This paper provides innovative ideas for small
scale industries to develop in the short run. It also stated why we need women entrepreneurship
and suggest some good innovative ideas for their development. The sample size were taken is 150
women entrepreneurs in Tirupattur district. Descriptive research methodology can be adopted in
this paper. The required data’s are collected from both the primary and secondary data, by using
SPSS data analysis was done to draw findings, suggestions and conclusion.

Key words: women entrepreneurs, innovative ideas, development, small scale industries, employment.


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