Abstract

This study investigates the role of tourism service marketing for religious tourism.
The main aim of the study was to find out the better marketing tools and find the marketing area focus to reach the target customers, analysis from the present research of Haridwar & Rishikesh to attract a significant number of tourists. Also, here we will discuss the present scenario of Haridwar & Rishikesh including tourism services, Accommodation, and Tourist attraction.
The quantitative research method was used here. Questionnaires were distributed to several tourist or visitors randomly and ask them how they knew about the Haridwar & Rishikesh, Accessibility, Accommodation activities and price. The report analyzed the present situation of Haridwar & Rishikesh. Giving focus on result, it will find which the areas to improve and what kind of marketing tool should be used to achieve the goal.

Key words: Tourism Service Marketing, Religious Tourism, Pilgrim, Haridwar, Rishikesh