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Research Article

JCR. 2020; 7(15): 27-35


The Role of the Leader in a Pandemic: Government Communication to Induce a Positive Perspective among the Public concerning the COVID-19 Outbreak

Zuly Qodir, Abitassha Az Zahra, Achmad Nurmandi, Hasse Jubba, Mega Hidayati.

Abstract
The use of social media in the digital era is driving fundamental changes in the patterns of
communication in social life. Government Communication has become an important part in the dissemination of
information to the public during a pandemic. Issues relating to information about the COVID-19 pandemic have
become trending topics on various social media platforms. As a result, negative information has a high risk of
appearing in discussions related to COVID19. Consequently, the Official Accounts of Regional Heads such as
Governors hold a significant role in reducing negative information. Anies Baswedan as the Governor of Jakarta
has been using his official accounts on social media, particularly his Twitter Account, and mainstream media to
spread information to the public. Providing information via social media and mainstream media is a more effective
means to induce a positive perspective among the public. Such positive perspective is a vital element to extend
public trust in the Government, so that collaboration of all relevant parties can be maintained to resolve the
pandemic.

Key words: Government Communication, Social Media, Pandemic



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