Home|Journals|Articles by Year Follow on Twitter

Directory for Medical Articles
 

Open Access

Research Article

JCR. 2020; 7(13): 177-183


EXPLORING PERSUASIVE COMMUNICATION MODEL THROUGH ENTREPRENEURIAL LEARNING (EL) IN AFFECTING STUDENT MINDSETS FOR ENTREPRENEURS

Sayid Abas,Muhamad Fazil Ahmad,Novdin M Sianturi.

Abstract
The high number of workers has not been matched by the availability of adequate employment. Conditions like this require a solution so that unemployment does not increase. The process of implementing entrepreneurship education needs a strategy to make students have an entrepreneurial knowledge and mindset, and dare to open their own jobs or become entrepreneurs. The presence of business mentors who can invite and influence students in entrepreneurship is crucial. Therefore, the research question for this study is: How can persuasive communication strategies contribute to entrepreneurial learning for changing the mindset of students about entrepreneurship? This study was carried out using a case study of the entrepreneurship program of the Muhammadiyah University of Ponorogo. A qualitative research approach was used to examine how an academic context influences the way entrepreneurs learn, how they influence the mindset of students for entrepreneurs. Data were collected through semi-structured interviews and analyzed by using thematic method. From the results of this study it was found that the form of persuasive communication strategies carried out by the method was as follows; 1). Exampling (giving examples), 2). Greeting (Greetings), 3). Ask about interests, 4). Explorations (exploring desires), 5). Offering Options, 6). Handling Complaints, 7). Making Choices, 8). Make relations. This form of communication is carried out by mentors in influencing students to become entrepreneurs. The results obtained from the process of applying the persuasive communication model strategy, that there is the formation of students' attitudes & behaviors for entrepreneurship, that attitude is the existence of motivation and understanding the importance of entrepreneurship, and there is awareness to choose to become entrepreneurs.

Key words: Persuasive Communication, Communication Strategies, Students Entrepreneurship, Entrepreneurial Learning, Entrepreneurial Knowledge.



Similar Articles

A Transfer Learning-Based Approach with Deep CNN for COVID-19- and Pneumonia-Affected Chest X-ray Image Classification.
Chakraborty S, Paul S, Hasan KMA
SN computer science. 2022; 3(1): 17

Event-Driven Acquisition and Machine-Learning-Based Efficient Prediction of the Li-Ion Battery Capacity.
Mian Qaisar S, AbdelGawad AEE, Srinivasan K
SN computer science. 2022; 3(1): 15

Diversity Forests: Using Split Sampling to Enable Innovative Complex Split Procedures in Random Forests.
Hornung R
SN computer science. 2022; 3(1): 1

Artificial Intelligence and Quantum Computing as the Next Pharma Disruptors.
Cova T, Vitorino C, Ferreira M, Nunes S, Rondon-Villarreal P, Pais A
Methods in molecular biology (Clifton, N.J.). 2022; 2390(): 321-347

Ultrahigh Throughput Protein-Ligand Docking with Deep Learning.
Clyde A
Methods in molecular biology (Clifton, N.J.). 2022; 2390(): 301-319


Full-text options


Latest Statistics about COVID-19
• pubstat.org


Add your Article(s) to Indexes
• citeindex.org






Covid-19 Trends and Statistics
ScopeMed.com
CiteIndex.org
CancerLine
FoodsLine
PhytoMedline
Follow ScopeMed on Twitter
Author Tools
eJPort Journal Hosting
About BiblioMed
License Information
Terms & Conditions
Privacy Policy
Contact Us

The articles in Bibliomed are open access articles licensed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (https://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.
ScopeMed is a Database Service for Scientific Publications. Copyright ScopeMed Information Services.



ScopeMed Web Sites