The article analyses one of the reasons for the decrease in the fertility rate in the city of Volgograd, which is the emergence of the voluntary childlessness ideology and its popularity among young people aged 18 to 25. This article presents the results of the study aimed at identifying gender specificities of social representations of the Volgograd youth group about voluntary childlessness. The methodological basis for the research is J. Abrik and S. Moscovici’s theory of social perceptions. The image of a deliberately childless person is analyzed and the basic personal attributes, given to her by the young natives of Volgograd, are described. In this research, social representations are studied on the basis of the following methods: direct scaling, free association and semantic differential. Statistical data processing was conducted with the help of the SPSS program (“Statistical Package for the Social Sciences”) using the method of single-factor analysis of variance, as well as methods of descriptive statistics. As a method of analyzing text data, a prototypical analysis of P. Verges was chosen. The study involved 60 respondents aged 18 to 25. The sample was formed taking into account gender (30 men and 30 women); marital status was not considered. The results obtained in the course of the study showed that the social perceptions of the youth of the city of Volgograd about the voluntary childlessness differ depending on gender. The negative attitude towards the voluntary-childless community is manifested more among young women than men.
Information and Communication Technologies, Social Perceptions, The City of Volgograd, Voluntary Childlessness, Youth.
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