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Research Article

EEO. 2020; 19(4): 5404-5417

An Analysis Of Media Portrayal Of Climate Change In Pakistan: 2010-2019

Dr. Muhammad Naeem Javed, Abdul Basit, Dr. Tanveer Hussain, Dr. Deeba Shahwar.

Climate change is a global phenomenon; its outcome effect societies around the world.At Current, Pakistan is highly vulnerable due to climate change. The present study evaluate the media portrayal of climate change in Pakistan. In this study, the researcher analysed five climate issues (1) Climate Change & Global Warming (2) Water Scarcity and Needs of Dam in Pakistan(3) Agriculture & Food Security (4) Flood in Pakistan and (5)Drought in Pakistan.The study was based on content analysis and news articles of leading four newspapers (The Nation, The News, and Nawa-i-Waqt and Jang) were examined during the years 2010 to 2019. Moreover, the researchers also find out that all four newspapers highly covered three issues (climate change & global warming, Water Scarcity, Flood in Pakistan), however, all newspapers neglected the other two remaining issues (Agriculture & Food Security and Drought in Pakistan). Hence, overall articles treatment on portrayal of climate change in Pakistan were remain very positive toward the solution of climate issue.

Key words: Media portrayal, Climate Change & Global Warming, Water scarcity.

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