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Research Article

EEO. 2021; 20(3): 3198-3205


Blockchain And Its Relevance In Fashion Industry

Rohit Pandey, Aditya Harbola, Deepti Negi, Poonam Verma, Dr. A. SURESH KUMAR.




Abstract

‘Blockchain’ the term which is fascinating everyone in current scenario. We are in the era of Web 3.0 and blockchain is taking over every industry worldwide. Fashion Industry is one of the largest industries globally which is evolving day by day. The rapidly growing industry also comes with rapidly growing risks and threats. Blockchain emerge as a single solution to many threats like security, transparency, traceability and many more. Blockchain technology is reshaping all over the fashion industry including production details, supply chain, authenticity etc. Blockchain is helping to generate trust between the brand and its consumers. Everything is transparent and traceable in blockchain which makes monitoring and verification very easier. All in all, Blockchain is helping fashion industry to enhance sustainability and consumer experience.

Key words: Blockchain, fashion industry,






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