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Research Article

JCR. 2020; 7(11): 3897-3909


IS CSR ACTIVITY DONE BY PRIVATE BANKS SEEKING WELFARE OF THE STAKEHOLDERS?: A PERCEPTUAL MAPPING

Dr. Ganesh Waghmare, Prof.Dhananjay Kulkarni.

Abstract
Corporate Social Responsibility in Banking has cutting edge over sustainability policy through continues welfare initiatives. Present study is an honest attempt to understand stakeholder‟s perception about their banks.Through the growingnecessity for trade and industrygrowth across the world, around is demand for Financial Bodies to take dominant role in the efforts to eradicate poverty, attainreasonable and responsiblecoordination of authority and safeguard environmental security. By the way, activitiesengaged by Banks and regulatory authorities functioning in establishedstates are fairlyagreeable. Study has tried to cover all participants of society like there are 100 employees and 100 customer/community responses recorded for the study.

Key words: CSR initiatives, Stakeholders, Perceptual Mapping, Social Welfare



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