Abstract

Indian customers mostly rely on perception and preferences of their dear ones, so building a perception is important in Indian markets. The preferences of people can be easily misrepresented since its rational in nature. The confusion to buy or not to buy continues to revolve around the mind of the consumer until his decision is not supported by others. India is an attractive place for brands because of its favorable business environment and Uttarakhand because of its rich flora and fauna is a leading state in this. Patanjali Industry reaches to great height in recent years and current study is related to detailed analysis of Patanjali Industry.

Key words: Herbal products, Patanjali Ayurveda, Consumer Goods, Satisfaction, FMCG