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Research Article

JCR. 2020; 7(13): 1862-1868


DIGITAL EXPERIENCE AND BEHAVIOUR OF PEOPLE DUE TO THE IMPACT OF COVID-19

Dr B Sudha, Vignesh Natarajan, Venkatesh Natarajan.

Abstract
Technology has been part of our life and has also changed the way people are interacting. The current
situation has made the technology an immensely influential part of our life and has also contributed to the methods of
interaction amongst the people. This radical change due to the impact of COVID-19 has made us to think of technology
as means to our day to day life of how we can gather information, work with only options of technology, communicate
with the use of technology, socialize with technology, carry out purchases, pursue education and much more. Biological
disaster management has made to think of this technology as a boon, which was earlier considered at times as a bane.
This has also brought about changes in the behaviour of people like their quick adaptability and increase in awareness
about tools of communication. This study thus aims to: a) Study the level of awareness amongst the people about digital
experience after COVID 19.To study the level of satisfaction of the people with the various tools of technology. b) To
identify the various uses of technology during COVID19 and the changes in the behaviour of people with the use of
technology. c) To understand the problems faced by them due to the option of using only technology during the
pandemic situation. Use of technology is not just an initiative of any industry, sector, it is the need to be leveraged well
with needs, comfort and utilities of the people who are going to use it to have better experience with exposure to
technology and also to nail itself as an emerging technology which would support human behaviour to achieve greater
heights in their life.

Key words: COVID19. Behaviour, Technology, Digital experience, Awareness



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