The purpose of this study is to analyze and calculate the effect of servant leadership on the sales performance of the pharmaceutical industry, while the indicators of servant leadership are listening, empathy, healing, awareness, persuasion, foresight, conceptualization, stewardship, commitment, community. This study uses a quantitative approach with correlational analysis techniques, Data processing analysis uses SmartPLS software, the subject of this research is the pharmaceutical industry in Indonesia, the sample used is 282 sales managers. The sampling technique used by researchers is Probability Sampling, namely by using Simple Random Sampling. The results of this study show that servant leadership has a positive and significant impact on the sales performance of the pharmaceutical industry with indicators are listening, empathy, healing, awareness, persuasion, foresight, conceptualization, stewardship, commitment, community and has a positive and significant effect on sales performance.
Key words: Servant Leadership, Market Performance, Pharmacy Industry
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