The digital revolution has fundamentally altered how businesses interact with customers. Because of the Internet, a customer may research prices based on prevailing viewpoints and even even set them. Digital technology advancements have paved the way for the creation of the cyber-consumer and the cyber-business. The deployment of new customer connection models is made possible by the digital revolution, which presents a challenge for businesses looking to grow their market share. Social media and smartphones both had an effect on how quickly digital marketing developed. Thus, methods of contacting potential customers via mobile devices and social media platforms are modern communication channels that may foster a relationship with a consumer, thereby boosting sales. As opposed to using traditional or conventional techniques, consumers are browsing the internet more and more to discover the greatest bargain from suppliers all across India. In this study, we recognized that digital marketing techniques like search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical discs, and games can be very beneficial for businesses. These techniques are becoming more and more popular as technology develops. We can see that Facebook and WhatsApp have made us all more connected, and the rising popularity of social media is giving digital marketers new ways to reach consumers online. Digital marketing is cost effective and having a great commercial impact on the business. The article's author described the fundamentals of digital marketing and its benefits, which are useless to a business looking to increase revenues and streamline sales operations by reducing the expenses of providing customer support.
Key words: Internet, Marketing, Digitization, Marketing Trends, Digital Marketing.
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